With time to spare before or after church on the UES, I’ve found myself, thanks to Karen’s recommendation, headed towards Nespresso’s boutique on Madison Avenue for a cup of coffee. Unlike your neighborhood coffee shop, the cafe is part of an international luxury brand of coffee shops showcasing, besides the coffee, its ultra-modern coffee machines. The samples are cups of coffee patrons unfortunately still have to pay exorbitant amounts for, but thankfully they are expertly made with one’s choice of roast ranging from the fully astringent to the very mild-bodied. Experts may be able to taste the difference between the different blends, but for now, I’m just content lounging on one of the comfortable seats, sipping my foamy cappuccino while simultaneously munching on good but overpriced pastries. At $10 for a cap and a canele, its a good thing I don’t live nearby.

Nespresso is the upscale brand amongst the stable of Nestle brands, complete with branches on Madison Avenue and Champs Elysees and an ad campaign featuring George Clooney. It is admirable how successful the price discrimination exercise has been, that no one upon entering the Nespresso boutique would associate it with the chocolate bar or 3-in-1 coffee Nestle is known for. In fact, the line of cleanly designed coffee machines and the shiny aluminum capsules filled with different coffee blends that line the back wall whispers luxury, discernment and worldliness. It also sends subliminal messages such as “Buy me, buy me” to my brain. Indeed, if I’m not careful, I’m going to end up with a brand new machine and a box of multi-hued coffee capsules.  

Nespresso Boutique Bar

761 Madison Ave (Between 65th & 66th Sts)

http://www.nespresso.com/precom/contact/index_boutique_us_en.html?ref=NewYork2

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